A transparent, low-maintenance-cost platform that offers a bunch of features, saving a bunch of money for me and my friends.
It started with Calendly. I already pay Google for a calendar. Calendly wanted $20/month to sit on top of it — and still couldn't connect to all my calendars. So I built my own. Then I built the next thing. And the next.
29 tools later, the pattern held: identify the friction, build it right, move on. No per-seat pricing. No lock-in. Your data is always exportable.
Use what you need, ignore the rest. Each one replaced a real SaaS subscription or solved a real problem.
Unified view across all your calendars. Let people book time on yours. What Calendly should be.
Compare with Calendly. ~$20/seat/mo.
Simple TODO manager. Add tasks, check them off, move on with your life.
Compare with Todoist / Asana. ~$8–11/seat/mo.
Secure password storage. AES-256-GCM encryption in your browser before anything reaches the server. We can't see your data.
Compare with 1Password / LastPass. ~$8/seat/mo.
Keep track of people you know. Notes, links, a simple timeline. Not a CRM — just a contact book that works.
Simple event tracking. See what's happening without enterprise complexity. Your data stays in your database.
Compare with Mixpanel / Amplitude. ~$25–50/mo.
Track opens and clicks from your plain old Gmail. No expensive marketing platform.
Compare with Mailchimp / HubSpot email tracking. ~$20–50/mo.
Contacts, outreach tracking, and magic link analytics in one view. Not Salesforce — just enough for people who know their people.
Compare with HubSpot CRM / Salesforce Essentials. ~$20–45/seat/mo.
Family spending tracker. Categorize expenses, track trends. Budgeting shouldn't require a finance degree.
Compare with YNAB / Mint. ~$15/mo.
You decide who matters. You see what they wrote. No algorithm reordering your world.
Compare with Feedly Pro. ~$8/mo.
Record and send async video messages. Like Loom, but simpler. No 5-minute limit on the free tier.
Compare with Loom. ~$15/seat/mo.
End-to-end encrypted file sharing. Password protection, expiring links, audit trails.
Compare with WeTransfer Pro / Dropbox Transfer. ~$10–20/mo.
Quick notes with markdown. Full-text search. Like macOS Stickies, but in your browser.
Tag anything, discover everything. Tags span contacts, tasks, recipes, bookmarks, and more.
Save and share links. Like Delicious was, before it died. Tags and collections built in.
Compare with Raindrop.io Pro. ~$3/mo.
Store and organize recipes. No ads, no life stories before the ingredients.
Compare with Paprika / Mealime. ~$5/mo.
Spaced repetition for learning anything. Vocabulary, concepts, whatever you need to remember.
Compare with Quizlet Plus. ~$8/mo.
Built for my 8-year-old. He has his own account. He's asking for trophies.
Photo storage and albums for sharing with family. Not social media — just a place to put pictures for people you care about.
Compare with Google Photos / iCloud+. ~$3–10/mo.
Quick polls for your people. Fast feedback without SurveyMonkey.
Compare with SurveyMonkey / Typeform. ~$25–35/mo.
Create and manage groups. Families, teams, or informal tribes. Each one is a first-class citizen.
Compare with Slack (for group comms). ~$8/seat/mo.
Reddit meets Slashdot for private team conversations. Mana-based voting.
Compare with hosted Discourse. ~$100/mo.
Ambient assistant that surfaces one question at a time. Small moments of reflection throughout your day.
People I know sharing opportunities with people they trust. Not a job board.
Download everything. Your data, your files, your choice. No hoops.
Up The River and Texas Hold'em are the most demanding consumers of the platform. They stress-test everything: WebSockets, real-time broadcast, turn-based state machines, concurrent users, transaction management, authentication, bot AI opponents.
If poker night works with unpredictable real users making unpredictable inputs, your calendar booking definitely works.
That's dogfooding done right. Not "we use our own product." More like "we built the hardest possible use case first, so the easy ones are trivially reliable."
Alito is what's built on the foundation. Unframed is the foundation itself.
29 tools. One person. One codebase. 235K+ lines where every line was a deliberate choice.
Flip the coin →Alito is invite-only for now. I know everyone on the platform personally. That's deliberate.
Or if you're building something and want the foundation underneath it — read about Unframed.
Just say hey.